YOUR AUDIENCE...

Celebrating people, brands and businesses around the world who truly understand their audiences

Your audience wants to feel loved, wherever they are

Your audience wants to feel loved, wherever they are

Long-distance relationships can be tough. Even so, it's rare that we see products aimed at easing the emotional heartache of couples separated by time and space. So naturally anything that is will pique the interest - especially if it looks this good.

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Your audience believes in the spirit of Christmas

Your audience believes in the spirit of Christmas

The Sainsbury’s Christmas advert was unveiled mid-November and immediately met with controversy; it certainly divided opinion here at Flourish HQ. Is trench warfare in WWI an appropriate setting in which to convey the ‘spirit of Christmas’?

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Your audience want products that deliver a unique experience

Your audience want products that deliver a unique experience

‘Cure & Simple’ cleverly address a unique selling point of their quirky proposition in their brand name – It’s quite literally bacon, made simple.

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Your audience doesn't always see the big picture

Your audience doesn’t always see the big picture

We're back in Latvia, and once again it's bike-related. A couple of months ago we took a look at Riga taxi company Baltic Taxis and their refreshing efforts to cater for cyclists in need of a lift home.

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Your audience is too comfortable

Your audience is too comfortable

Your brand is built squarely around the ruggedness of the great outdoors and the rewards of exploring and conquering new frontiers. But a segment of your customers live in big cities...

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Your audiences need your help to get connected

Your audiences need your help to get connected

Every Your Audience post thus far has focused on people, brands and businesses understanding a particular audience particularly well. This one is slightly different as the brand in question, Transfercar, has two audiences.

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