YOUR AUDIENCE...

Celebrating people, brands and businesses around the world who truly understand their audiences

Your audience has an appetite for convenience

Your audience has an appetite for convenience

If emojis are the beginning of an entirely new form of communication, how will brands take advantage, and what are the implications for audiences?

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Your audience wants to enhance their experience

Your audience wants to enhance their experience

Tom Cruise’s blockbuster Minority Report was released over 12 years ago, and depicted a world in which everyday experiences were enhanced by ‘virtual reality’. We’ve lost count of the number of times a client has referenced the film for a project.

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Your audience wants beautiful solutions to ethical problems

Your audience wants beautiful solutions to ethical problems

These disposable plates and bowls by Simi Gauba are made from a material called bagasse. A natural by-product of sugar production, it’s both compostable and renewable.

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Your audience wants to be physically involved in a virtual experience

Your audience wants to be physically involved in a virtual experience

Those of a certain generation will doubtless remember the derision that followed the Skoda brand around for a number of years. Thanks to a radically improved product and a sustained marketing campaign, it’s now a thing of the past.

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Your audience is tired of perfection

Your audience is tired of perfection

Sport England’s latest campaign, 'This Girl Can', aims to inspire females to take up exercise. The reason for this call to action, according to Sport England's research, is that millions of women and girls in the UK do not engage in regular exercise because of a fear of judgement – be it appearance or ability.

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Your audience wants originality without interruptions

Your audience wants originality without interruptions

Netflix boasts in excess of 60m subscribers globally. Recent reports suggest that the company’s shares have risen over 12% following better than expected fourth quarter earnings. But is this just down to content?

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