Posts tagged "Twitter"
Your audience has an appetite for convenience

Your audience has an appetite for convenience

If emojis are the beginning of an entirely new form of communication, how will brands take advantage, and what are the implications for audiences?

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Your audience will listen if you tell an old story in a new way

Your audience will listen if you tell an old story in a new way

Last month marked the 70th anniversary of D-Day, when Allied troops invaded Normandy in the first stage of the recapture of German-occupied western Europe during World War II.

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Your audience likes being recognised for their loyalty

Your audience likes being recognised for their loyalty

How do you make your audience feel wanted and loved, despite a rapid growth in customer base resulting in a less personal brand/audience relationship? Simple: pick a selection of your longest-serving friends and create something that’s personal to them and which embodies, in a sentimental way, your relationship with them.

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It’s all part of the same story: How to build social into your experiential campaign

It’s all part of the same story: How to build social into your experiential campaign

We’ll wager that this isn’t the first time you’ve come across this subject. Certainly this year, maybe even this week. The huge rise of social platforms as communication media has presented brands with opportunities to integrate these platforms into experiential activations for years now.

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