Posts tagged "experiential"
Tchau from Brazil!

Tchau from Brazil!

Here's our wonderful FIFA World Cup team signing off in style following a hospitality event in the Maracana for tournament guests last night.

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It’s all part of the same story: How to build social into your experiential campaign

It’s all part of the same story: How to build social into your experiential campaign

We’ll wager that this isn’t the first time you’ve come across this subject. Certainly this year, maybe even this week. The huge rise of social platforms as communication media has presented brands with opportunities to integrate these platforms into experiential activations for years now.

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Google Beach Video

Google Beach Video

Some video highlights of our week in Cannes with Google. Also available for your viewing pleasure are a selection of images on our Flickr.

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Google in Cannes

Google in Cannes

Sun, sea, sand and smoothies for the Google team as they’re out in Cannes running two experiential environments at the Lions advertising festival – an open-access beach and a YouTube Lounge in the Palais.

Follow all the action @CreativeSandbox

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Euro 2012 - What we've learnt so far

Euro 2012 – What we’ve learnt so far

Team work makes the dream work.

 

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IPM Breakfast Seminar

IPM Breakfast Seminar

Bit late on this one, but a couple of weeks ago Dave popped along to see the IPM and BCSC launch a white paper on the effectiveness of brand experiences within retail centres.

Some insightful stats on dwell time and levels of engagement made for an interesting morning. A nice range of speakers too – Westfield’s presentation even featured a glimpse of our Google advent calendar.

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Nominated

Nominated

Yesterday we learnt our Creative Sandbox @ Cannes Lions activity for Google has been nominated in the Experiential Marketing category at the Marketing Week Engage Awards. Needless to say, we were chuffed to bits.

Fingers crossed for the announcement on 22nd May. The countdown begins…

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Who's for Breakfast?

Who’s for Breakfast?

We’re hosting an early morning invitation-only discussion next month on consumer psychology and its relevance to live brand experiences. Delivered over a hearty breakfast spread, Boiled Eggs and Brands promises marketers and brand owners an insightful look at the conscious and unconscious processes that drive consumer behaviour.

If you’re a client-side marketer and would like more information, drop Dave Corlett a line at dave@flourishcreative.co.uk.

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