Huge congrats to our good friends at Castrol who scooped ‘Best International Sport Marketing Campaign’ for Castrol EDGE presents ‘Ronaldo Tested To The Limit’ at last night’s Sport Industry Awards. It sounded like a hell of a night, and we’re so pleased for the team (and also happy that we could help out on part of the activity).
Onwards and upwards to UEFA Euro 2012!more
One of the projects we’ve created for Castrol at the World Cup is at the main stadium – Soccer City, it gives everyone who goes to a game there the chance to take on Ronaldo.more
A video wall shows a life size Ronaldo dribbling through practice dummies, three guests get to race against him on an identical course situated in front of the screen.
Players then have their pictured taken with a cut out of the man himself beneath timers showing how they performed against him.
You can see the photos after each game at the Castrol Football facebook page.