YOUR AUDIENCE…
Your audience has an appetite for convenience

Your audience has an appetite for convenience

If emojis are the beginning of an entirely new form of communication, how will brands take advantage, and what are the implications for audiences?

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Your audience wants to enhance their experience

Your audience wants to enhance their experience

Tom Cruise’s blockbuster Minority Report was released over 12 years ago, and depicted a world in which everyday experiences were enhanced by ‘virtual reality’. We’ve lost count of the number of times a client has referenced the film for a project.

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Your audience wants beautiful solutions to ethical problems

Your audience wants beautiful solutions to ethical problems

These disposable plates and bowls by Simi Gauba are made from a material called bagasse. A natural by-product of sugar production, it’s both compostable and renewable.

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Your audience wants to be physically involved in a virtual experience

Your audience wants to be physically involved in a virtual experience

Those of a certain generation will doubtless remember the derision that followed the Skoda brand around for a number of years. Thanks to a radically improved product and a sustained marketing campaign, it’s now a thing of the past.

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Your audience is tired of perfection

Your audience is tired of perfection

Sport England’s latest campaign, 'This Girl Can', aims to inspire females to take up exercise. The reason for this call to action, according to Sport England's research, is that millions of women and girls in the UK do not engage in regular exercise because of a fear of judgement – be it appearance or ability.

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Your audience wants originality without interruptions

Your audience wants originality without interruptions

Netflix boasts in excess of 60m subscribers globally. Recent reports suggest that the company’s shares have risen over 12% following better than expected fourth quarter earnings. But is this just down to content?

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Your audience wants to feel loved, wherever they are

Your audience wants to feel loved, wherever they are

Long-distance relationships can be tough. Even so, it's rare that we see products aimed at easing the emotional heartache of couples separated by time and space. So naturally anything that is will pique the interest - especially if it looks this good.

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Your audience believes in the spirit of Christmas

Your audience believes in the spirit of Christmas

The Sainsbury’s Christmas advert was unveiled mid-November and immediately met with controversy; it certainly divided opinion here at Flourish HQ. Is trench warfare in WWI an appropriate setting in which to convey the ‘spirit of Christmas’?

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Your audience want products that deliver a unique experience

Your audience want products that deliver a unique experience

‘Cure & Simple’ cleverly address a unique selling point of their quirky proposition in their brand name – It’s quite literally bacon, made simple.

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Your audience doesn't always see the big picture

Your audience doesn’t always see the big picture

We're back in Latvia, and once again it's bike-related. A couple of months ago we took a look at Riga taxi company Baltic Taxis and their refreshing efforts to cater for cyclists in need of a lift home.

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Your audience is too comfortable

Your audience is too comfortable

Your brand is built squarely around the ruggedness of the great outdoors and the rewards of exploring and conquering new frontiers. But a segment of your customers live in big cities...

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Your audiences need your help to get connected

Your audiences need your help to get connected

Every Your Audience post thus far has focused on people, brands and businesses understanding a particular audience particularly well. This one is slightly different as the brand in question, Transfercar, has two audiences.

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