Projects…
Different discipline, different approach: How to brief an experiential agency

Different discipline, different approach: How to brief an experiential agency

There’s much debate about what a good brief looks like. Some say the shorter and more ambiguous the better, encouraging true creativity and forcing agencies to really delve deep into the brand and the problem to find the solution. Others argue this risks proposals that are too left-field or inappropriate...

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YouTube - Guardian Edinburgh International TV Festival

YouTube – Guardian Edinburgh International TV Festival

We’re fast approaching five great years of working with Google, since December 2009 when we projected a giant animated advent calendar onto Westfield in London.

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community by creating an environment at the Cannes Lions Festival which inspires and encourages visitors to try out Google’s latest innovations via fun, engaging product demonstrations.

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It’s all part of the same story: How to build social into your experiential campaign

It’s all part of the same story: How to build social into your experiential campaign

We’ll wager that this isn’t the first time you’ve come across this subject. Certainly this year, maybe even this week. The huge rise of social platforms as communication media has presented brands with opportunities to integrate these platforms into experiential activations for years now.

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Canterbury - Republic Of Rugby

Canterbury – Republic Of Rugby

Brief: Raise awareness of Canterbury’s ‘Republic of Rugby’ Spring/Summer sport casual campaign by engaging home and away fans at Twickenham during England’s two RBS 6 Nations home matches.

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Experiential events in multiple locations: How to make your budget go further

Experiential events in multiple locations: How to make your budget go further

You want to create an experiential environment that visits a number of different locations. Some of them may have a different size footprint than others. So what should you take into consideration when planning your activation? And how do you keep costs at a reasonable level, whilst making sure the experience remains a high quality one?

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