How To
The Brazilian job: How to deliver brand events in Brazil

The Brazilian job: How to deliver brand events in Brazil

2015 is approaching fast. For us, it’s already shaping up to be an exciting year with plenty in the pipeline. Yet as next summer approaches...

more
When brands meet sports fans: How to create effective fan activation experiences

When brands meet sports fans: How to create effective fan activation experiences

It’s been a spectacular summer of sport. We’ve had a tremendous Tour de France, a wonderful Wimbledon and a fascinating FIFA World Cup. Here in the UK we’ve also had Test cricket, boxing at Wembley Stadium and the Commonwealth Games. And there’s more to come.

more
Different discipline, different approach: How to brief an experiential agency

Different discipline, different approach: How to brief an experiential agency

There’s much debate about what a good brief looks like. Some say the shorter and more ambiguous the better, encouraging true creativity and forcing agencies to really delve deep into the brand and the problem to find the solution. Others argue this risks proposals that are too left-field or inappropriate...

more
It’s all part of the same story: How to build social into your experiential campaign

It’s all part of the same story: How to build social into your experiential campaign

We’ll wager that this isn’t the first time you’ve come across this subject. Certainly this year, maybe even this week. The huge rise of social platforms as communication media has presented brands with opportunities to integrate these platforms into experiential activations for years now.

more
Experiential events in multiple locations: How to make your budget go further

Experiential events in multiple locations: How to make your budget go further

You want to create an experiential environment that visits a number of different locations. Some of them may have a different size footprint than others. So what should you take into consideration when planning your activation? And how do you keep costs at a reasonable level, whilst making sure the experience remains a high quality one?

more