Sponsorship Activation
Castrol - FIFA World Cup 2014™

Castrol – FIFA World Cup 2014™

Brief: Create hospitality experiences for Castrol’s guests at a range of venues within key FIFA World Cup host cities which build deeper relationships with customers, position the Castrol brand as innovative and forward-thinking, demonstrate Castrol’s pioneering spirit and celebrate the host nation of Brazil.

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Indesit - Camp Bestival

Indesit – Camp Bestival

Brief: Engage families at Camp Bestival by hosting an experience which communicates howIndesit’s new Innex technology makes family life easier...

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Canterbury - Republic Of Rugby

Canterbury – Republic Of Rugby

Brief: Raise awareness of Canterbury’s ‘Republic of Rugby’ Spring/Summer sport casual campaign by engaging home and away fans at Twickenham during England’s two RBS 6 Nations home matches.

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Canterbury - England Is All

Canterbury – England Is All

Brief: Bring Canterbury’s new David Bailey-inspired England Is All campaign to life at Twickenham during the QBE Autumn Internationals. Use the occasion to give fans an excuse to try on the new England home shirt, and ensure they can share their experience online.

Our audience insight: “I’m at Twickenham to watch England play, and I’d love the opportunity to boast about it to my friends who haven’t been able to come.”

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Castrol - UEFA Euro 2012™ Show of Strength

Castrol – UEFA Euro 2012™ Show of Strength

Brief: Deliver an event for 300 of Castrol’s most valuable business customers the night before the Euro 2012 Final. Use the occasion to celebrate the host venues Poland and Ukraine and to communicate the strength of Castrol EDGE, the company’s strongest ever oil.

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Castrol - UEFA Euro 2012™ Tests of Strength

Castrol – UEFA Euro 2012™ Tests of Strength

Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.

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Metro - Urban Tennis

Metro – Urban Tennis

Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.

Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”

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Monarch – English Heritage Picnic Concert Series

Monarch – English Heritage Picnic Concert Series

Brief: Activate Monarch’s headline sponsorship of the English Heritage Picnic Concert Series by bringing their new brand positioning to life.

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Castrol – 2010 FIFA World Cup Final Celebration

Castrol – 2010 FIFA World Cup Final Celebration

Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.

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Castrol – 2010 FIFA World Cup Commercial Display

Castrol – 2010 FIFA World Cup Commercial Display

Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s understanding of performance.

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Monarch – English Heritage Picnic Concert Series

Monarch – English Heritage Picnic Concert Series

Brief: Activate Monarch’s headline sponsorship of the English Heritage Picnic Concert Series by highlighting the travel group’s quintessentially British positioning.

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Castrol - 2010 FIFA World Cup Stadium Hospitality

Castrol – 2010 FIFA World Cup Stadium Hospitality

Brief: Deliver a unique pre-match hospitality experience for Castrol’s guests that makes the link between Castrol, football and Africa.

Our audience insight: “I’m about to watch a match at the first African World Cup and I’d love to to immerse myself in the culture beforehand.”

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