Brief: Create hospitality experiences for Castrol’s guests at a range of venues within key FIFA World Cup host cities which build deeper relationships with customers, position the Castrol brand as innovative and forward-thinking, demonstrate Castrol’s pioneering spirit and celebrate the host nation of Brazil.more
Brief: Engage families at Camp Bestival by hosting an experience which communicates howIndesit’s new Innex technology makes family life easier...more
Brief: Raise awareness of Canterbury’s ‘Republic of Rugby’ Spring/Summer sport casual campaign by engaging home and away fans at Twickenham during England’s two RBS 6 Nations home matches.more
Brief: Bring Canterbury’s new David Bailey-inspired England Is All campaign to life at Twickenham during the QBE Autumn Internationals. Use the occasion to give fans an excuse to try on the new England home shirt, and ensure they can share their experience online.
Our audience insight: “I’m at Twickenham to watch England play, and I’d love the opportunity to boast about it to my friends who haven’t been able to come.”more
Brief: Deliver an event for 300 of Castrol’s most valuable business customers the night before the Euro 2012 Final. Use the occasion to celebrate the host venues Poland and Ukraine and to communicate the strength of Castrol EDGE, the company’s strongest ever oil.more
Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.more
Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.
Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”more
Brief: Activate Monarch’s headline sponsorship of the English Heritage Picnic Concert Series by bringing their new brand positioning to life.more
Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.more
Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s understanding of performance.more
Brief: Activate Monarch’s headline sponsorship of the English Heritage Picnic Concert Series by highlighting the travel group’s quintessentially British positioning.more
Brief: Deliver a unique pre-match hospitality experience for Castrol’s guests that makes the link between Castrol, football and Africa.
Our audience insight: “I’m about to watch a match at the first African World Cup and I’d love to to immerse myself in the culture beforehand.”more