Sponsorship Activation
Metro - Urban Tennis

Metro – Urban Tennis

Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.

Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”

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Monarch – 2011 English Heritage Picnic Concert Series

Monarch – 2011 English Heritage Picnic Concert Series

Brief: Activate Monarch’s headline sponsorship of the 2011 English Heritage Picnic Concert Series by bringing their new brand positioning to life.

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Castrol – 2010 FIFA World Cup Final Celebration

Castrol – 2010 FIFA World Cup Final Celebration

Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.

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Castrol – 2010 FIFA World Cup Commercial Display

Castrol – 2010 FIFA World Cup Commercial Display

Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s performance message.

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Monarch – 2010 English Heritage Picnic Concert Series

Monarch – 2010 English Heritage Picnic Concert Series

Brief: Activate Monarch’s headline sponsorship of the 2010 English Heritage Picnic Concert Series by highlighting the travel group’s quintessentially British positioning.

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Castrol – 2010 FIFA World Cup Performance Lab

Castrol – 2010 FIFA World Cup Performance Lab

Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.

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Castrol – 2010 FIFA World Cup Camp Castrol

Castrol – 2010 FIFA World Cup Camp Castrol

Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.

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HTC – Team HTC-Columbia

HTC – Team HTC-Columbia

Brief: Activate HTC’s pro cycling sponsorship by giving race-goers across Europe a Quietly Brilliant experience.

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Monarch – Birmingham Urban Beach

Monarch – Birmingham Urban Beach

Brief: Bring to life Monarch’s sponsorship of Birmingham’s city centre urban beach.

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Castrol – UEFA Euro 2008 Performance Pitch

Castrol – UEFA Euro 2008 Performance Pitch


Brief: Create a brand experience in Vienna’s Fan Zone that makes the link between performance, football and Castrol.

Our audience insight: “I don’t fully understand the association between Castrol and football.”

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Castrol – UEFA Euro 2008 Guest Hospitality

Castrol – UEFA Euro 2008 Guest Hospitality

Brief: Create the look and feel of Castrol’s guest programme, from invitation through to stadium hospitality.

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T-Mobile - IOD Convention Business Lounge

T-Mobile – IOD Convention Business Lounge

Brief: Create a custom-built environment at the IoD Annual Convention where T-Mobile business customers can showcase their products in return for an insight into how T-Mobile, sponsors of the event, helps them do business more effectively.

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