Brief: Deliver an event for 300 of Castrol’s most valuable business customers the night before the Euro 2012 Final. Use the occasion to celebrate the host venues Poland and Ukraine and to communicate the strength of Castrol EDGE, the company’s strongest ever oil.
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Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.
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Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.
Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”
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Brief: Activate Monarch’s headline sponsorship of the English Heritage Picnic Concert Series by bringing their new brand positioning to life.
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Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.
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Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s performance message.
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Brief: Activate Monarch’s headline sponsorship of the English Heritage Picnic Concert Series by highlighting the travel group’s quintessentially British positioning.
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Brief: Deliver a unique pre-match hospitality experience for Castrol’s guests that makes the link between Castrol, football and Africa.
Our audience insight: “I’m about to watch a match at the first African World Cup and I’d love to to immerse myself in the culture beforehand.”
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Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.
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Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.
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Brief: Activate HTC’s pro cycling sponsorship by giving race-goers across Europe a Quietly Brilliant experience.
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