We’ve been working with the good folks at Canterbury once again, creating a brand-led match day experience for fans heading to the QBE Autumn Internationals at Twickenham.
Working with the brilliant Natural Theatre Company, we sent this irreverent bunch of characters out into the streets to play with the hoards of arriving supporters. They did the Haka, they posed for photos – they even popped into a Twickenham resident’s house to say hello.more
Brief: Increase investment in YouTube from top 200 UK brand advertisers by dramatically improving perception of YouTube’s content.more
Brief: Find occasions where consumers are living well, and bring Appleton Estate’s Jamaican heritage to life in a way that enriches their experience even further.more
Brief: Use the Cannes Lions Festival to position Google as an open, strategic and creative partner to the advertising community through unique experiences that create a buzz around the brand.more
Brief: Bring Canterbury’s new David Bailey-inspired England Is All campaign to life at Twickenham during the QBE Autumn Internationals. Use the occasion to give fans an excuse to try on the new England home shirt, and ensure they can share their experience online.
Our audience insight: “I’m at Twickenham to watch England play, and I’d love the opportunity to boast about it to my friends who haven’t been able to come.”more
We recently helped our friends at the NBA celebrate the regular season game at the O2.more
Brief: Create an experience at ski centres across the UK to highlight Monarch’s new routes to winter resorts across Europe.
Our audience insight: “I love indoor ski slopes – the only thing that’s missing is the après-ski.”more
Brief: Create a living embodiment of the NBA in Covent Garden for both avid fans and those with little or no knowledge of the game.more
Brief: Raise awareness of the Lawn Tennis Association’s allplay scheme, which makes it easier for people of all ages and skill levels to play tennis locally.
Our audience insight: “I love tennis but I don’t have enough opportunities to play in my local area.”more
Brief: Position Google as an open, strategic and creative partner to the advertising community through unique experiences that celebrate creativity in digital communication.more
Brief: Deliver an event for 300 of Castrol’s most valuable business customers the night before the Euro 2012 Final. Use the occasion to celebrate the host venues Poland and Ukraine and to communicate the strength of Castrol EDGE, the company’s strongest ever oil.more
Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.more