Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.
Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”
more












Our Delicious
Our Flickr
Our LastFM
Our Tumblr
Our Twitter
Our Vimeo
Our WeTransfer