Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.
Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”
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Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.
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Brief: Activate Monarch’s headline sponsorship of the 2011 English Heritage Picnic Concert Series by bringing their new brand positioning to life.
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Brief: Create a touring experience that encourages the public and those in higher education to give the game of basketball a go.
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Brief: Engage and inspire guests at the 2011 Cannes Lions Festival to consider YouTube as a unique and flexible advertising platform, rather than a space to show the work they created for TV.
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Brief: Create an experience over the festive period that communicates the speed at which Google Chrome allows users to browse the web.
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Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.
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Brief: Activate Monarch’s headline sponsorship of the 2010 English Heritage Picnic Concert Series by highlighting the travel group’s quintessentially British positioning.
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Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.
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Brief: Find a relevant, fun and unusual way to raise awareness of Google’s new Chrome browser. Communicate key product benefits and reach a ‘live’ audience of 1 million people in the run up to Christmas.
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