Branded Environment
YouTube - The YouTube Lounge

YouTube – The YouTube Lounge

Brief: Get creative and media professionals at the Cannes Lions Festival excited about YouTube as a platform for innovative brand advertising. With users now able to skip ads, emphasise the value of truly great creative.

Our audience insight: “Somewhere to chill out in the Festival Palais (without being sold to) would be great. I would give something a go if it looks cool though.”

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Position Google as an open, strategic and creative partner to the advertising community through unique experiences that celebrate creativity in digital communication.

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Castrol - UEFA Euro 2012™ Tests of Strength

Castrol – UEFA Euro 2012™ Tests of Strength

Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.

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Metro - Urban Tennis

Metro – Urban Tennis

Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.

Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”

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Castrol - 'Ronaldo Tested to the Limit' Premiere

Castrol – ‘Ronaldo Tested to the Limit’ Premiere

Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community and demonstrate some of the innovative work that is delivered using their platforms.

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Bentley - Continental Supersports

Bentley – Continental Supersports

Brief: Create a range of graphic and video content for Bentley’s stand at the Geneva Motorshow to celebrate the world ice speed record set by their Continental Supersports.

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Google - Chrome Interactive Projection

Google – Chrome Interactive Projection

Brief: Create an experience over the festive period that communicates the speed at which Google Chrome allows users to browse the web.

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Castrol – 2010 FIFA World Cup Commercial Display

Castrol – 2010 FIFA World Cup Commercial Display

Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s understanding of performance.

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Castrol - 2010 FIFA World Cup Stadium Hospitality

Castrol – 2010 FIFA World Cup Stadium Hospitality

Brief: Deliver a unique pre-match hospitality experience for Castrol’s guests that makes the link between Castrol, football and Africa.

Our audience insight: “I’m about to watch a match at the first African World Cup and I’d love to to immerse myself in the culture beforehand.”

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Castrol – 2010 FIFA World Cup Performance Lab

Castrol – 2010 FIFA World Cup Performance Lab

Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.

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Castrol – 2010 FIFA World Cup Camp Castrol

Castrol – 2010 FIFA World Cup Camp Castrol

Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.

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