Brief: Get creative and media professionals at the Cannes Lions Festival excited about YouTube as a platform for innovative brand advertising. With users now able to skip ads, emphasise the value of truly great creative.
Our audience insight: “Somewhere to chill out in the Festival Palais (without being sold to) would be great. I would give something a go if it looks cool though.”more
Brief: Position Google as an open, strategic and creative partner to the advertising community through unique experiences that celebrate creativity in digital communication.more
Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.more
Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.
Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”more
Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.more
Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community and demonstrate some of the innovative work that is delivered using their platforms.more
Brief: Create a range of graphic and video content for Bentley’s stand at the Geneva Motorshow to celebrate the world ice speed record set by their Continental Supersports.more
Brief: Create an experience over the festive period that communicates the speed at which Google Chrome allows users to browse the web.more
Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s understanding of performance.more
Brief: Deliver a unique pre-match hospitality experience for Castrol’s guests that makes the link between Castrol, football and Africa.
Our audience insight: “I’m about to watch a match at the first African World Cup and I’d love to to immerse myself in the culture beforehand.”more
Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.more
Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.more