Brief: Activate Metro’s official media partnership with the 2011 Barclays ATP World Tour Finals. Make use of the space provided by the organisers in the O2 Arena’s FanZone. Ensure that the activation communicates Metro’s urban roots.
Our audience insight: “I’ve got some time to kill before the match and I’m gagging to pick up a tennis racket.”
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Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.
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Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community and demonstrate some of the innovative work that is delivered using their platforms.
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Brief: Create a range of graphic and video content for Bentley’s stand at the Geneva Motorshow to celebrate the world ice speed record set by their Continental Supersports.
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Brief: Create an experience over the festive period that communicates the speed at which Google Chrome allows users to browse the web.
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Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s performance message.
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Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.
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Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.
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Brief: Create a brand experience in Vienna’s Fan Zone that makes the link between performance, football and Castrol.
Our audience insight: “I don’t fully understand the association between Castrol and football.”
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Brief: Create the look and feel of Castrol’s guest programme, from invitation through to stadium hospitality.
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Brief: Create a custom-built environment at the IoD Annual Convention where T-Mobile business customers can showcase their products in return for an insight into how T-Mobile, sponsors of the event, helps them do business more effectively.
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