B2B
YouTube – Brandcast 2014

YouTube – Brandcast 2014

Brief: Communicate the scale, reach and creative potential of YouTube as a marketing platform.

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Castrol - FIFA World Cup 2014™

Castrol – FIFA World Cup 2014™

Brief: Create hospitality experiences for Castrol’s guests at a range of venues within key FIFA World Cup host cities which build deeper relationships with customers, position the Castrol brand as innovative and forward-thinking, demonstrate Castrol’s pioneering spirit and celebrate the host nation of Brazil.

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YouTube - Guardian Edinburgh International TV Festival

YouTube – Guardian Edinburgh International TV Festival

We’re fast approaching five great years of working with Google, since December 2009 when we projected a giant animated advent calendar onto Westfield in London.

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community by creating an environment at the Cannes Lions Festival which inspires and encourages visitors to try out Google’s latest innovations via fun, engaging product demonstrations.

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YouTube - Brandcast 2013

YouTube – Brandcast 2013

Brief: Increase investment in YouTube from top 200 UK brand advertisers by dramatically improving perception of YouTube’s content.

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Use the Cannes Lions Festival to position Google as an open, strategic and creative partner to the advertising community through unique experiences that create a buzz around the brand.

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YouTube - The YouTube Lounge

YouTube – The YouTube Lounge

Brief: Get creative and media professionals at the Cannes Lions Festival excited about YouTube as a platform for innovative brand advertising. With users now able to skip ads, emphasise the value of truly great creative.

Our audience insight: “Somewhere to chill out in the Festival Palais (without being sold to) would be great. I would give something a go if it looks cool though.”

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Position Google as an open, strategic and creative partner to the advertising community through unique experiences that celebrate creativity in digital communication.

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Castrol - UEFA Euro 2012™ Tests of Strength

Castrol – UEFA Euro 2012™ Tests of Strength

Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.

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Castrol - 'Ronaldo Tested to the Limit' Premiere

Castrol – ‘Ronaldo Tested to the Limit’ Premiere

Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.

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Google - Creative Sandbox

Google – Creative Sandbox

Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community and demonstrate some of the innovative work that is delivered using their platforms.

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YouTube - Classic Ads

YouTube – Classic Ads

Brief: Engage and inspire guests at the 2011 Cannes Lions Festival to consider YouTube as a unique and flexible advertising platform, rather than a space to show the work they created for TV.

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