Brief: Create a custom-built environment at the IoD Annual Convention where T-Mobile business customers can showcase their products in return for an insight into how T-Mobile, sponsors of the event, helps them do business more effectively.
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T-Mobile
T-Mobile – Street Ice
Brief: Activate T-Mobile’s sponsorship of Birmingham’s city centre ice rink by ensuring that T-Mobile’s brand values are communicated at every touchpoint.
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T-Mobile – Street Gigs
Brief: Use the power of live music to create a community of 18-22 year old T-Mobile customers that will increase brand loyalty and drive consideration amongst their peers.
Our audience insight: “I want to look good in front of my mates by giving them an incredible experience without feeling like we’re being sold to.”
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T-Mobile – Street Movies
Brief: Use cinema as a mechanic to reach and engage with T-Mobile’s core audience of 18-22 year olds.
Our audience insight: “I want to look good in front of my mates by giving them an incredible experience without feeling like we’re being sold to.”
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T-Mobile – 2006 FIFA World Cup Fan Park
Brief: Drive sales and increase brand affinity by engaging UK audiences through T-Mobile’s sponsorship of the 2006 FIFA World Cup.
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