Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community and demonstrate some of the innovative work that is delivered using their platforms.
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Google
Google – YouTube Classic Ads
Brief: Engage and inspire guests at the 2011 Cannes Lions Festival to consider YouTube as a unique and flexible advertising platform, rather than a space to show the work they created for TV.
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Google – Chrome Interactive Projection
Brief: Create an experience over the festive period that communicates the speed at which Google Chrome allows users to browse the web.
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Google – Chrome Launch
Brief: Find a relevant, fun and unusual way to raise awareness of Google’s new Chrome browser. Communicate key product benefits and reach a ‘live’ audience of 1 million people in the run up to Christmas.
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