Brief: Get creative and media professionals at the Cannes Lions Festival excited about YouTube as a platform for innovative brand advertising. With users now able to skip ads, emphasise the value of truly great creative.
Our audience insight: “Somewhere to chill out in the Festival Palais (without being sold to) would be great. I would give something a go if it looks cool though.”
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Brief: Position Google as an open, strategic and creative partner to the advertising community through unique experiences that celebrate creativity in digital communication.
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Brief: Highlight Google’s role as an open, strategic and creative partner to the advertising community and demonstrate some of the innovative work that is delivered using their platforms.
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Brief: Engage and inspire guests at the 2011 Cannes Lions Festival to consider YouTube as a unique and flexible advertising platform, rather than a space to show the work they created for TV.
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Brief: Create an experience over the festive period that communicates the speed at which Google Chrome allows users to browse the web.
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Brief: Find a relevant, fun and unusual way to raise awareness of Google’s new Chrome browser. Communicate key product benefits and reach a ‘live’ audience of 1 million people in the run up to Christmas.
Our audience insight: “I’m Christmas shopping, I’m in a hurry and I don’t want to be sold to – but I’ll happily engage with something relevant to the festive period.”
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