Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.
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Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.
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Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s performance message.
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Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.
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Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.
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Brief: Create a brand experience in Vienna’s Fan Zone that makes the link between performance, football and Castrol.
Our audience insight: “I don’t fully understand the association between Castrol and football.”
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Brief: Create the look and feel of Castrol’s guest programme, from invitation through to stadium hospitality.
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