Brief: Create hospitality experiences for Castrol’s guests at a range of venues within key FIFA World Cup host cities which build deeper relationships with customers, position the Castrol brand as innovative and forward-thinking, demonstrate Castrol’s pioneering spirit and celebrate the host nation of Brazil.more
Brief: Deliver an event for 300 of Castrol’s most valuable business customers the night before the Euro 2012 Final. Use the occasion to celebrate the host venues Poland and Ukraine and to communicate the strength of Castrol EDGE, the company’s strongest ever oil.more
Brief: Activate Castrol’s UEFA Euro 2012™ sponsorship by creating hospitality experiences across five host cities.more
Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.more
Brief: Deliver an event for 600 of Castrol’s most important global business customers that captures the ‘performance’ of the 2010 FIFA World Cup whilst remaining true to Castrol’s brand pillars: innovation and technology.more
Brief: Use Castrol’s allocated display site at the iconic Soccer City stadium to engage with fans and highlight the brand’s understanding of performance.more
Brief: Deliver a unique pre-match hospitality experience for Castrol’s guests that makes the link between Castrol, football and Africa.
Our audience insight: “I’m about to watch a match at the first African World Cup and I’d love to to immerse myself in the culture beforehand.”more
Brief: Design a cutting-edge environment to be visited by all guests prior to their matchday experience.more
Brief: Create a uniquely South African experience that makes the link between performance in the wild and performance on the football pitch.more
Brief: Create a brand experience in Vienna’s Fan Zone that makes the link between performance, football and Castrol.
Our audience insight: “I don’t fully understand the association between Castrol and football.”more