Brief: Raise awareness of Canterbury’s ‘Republic of Rugby’ Spring/Summer sport casual campaign by engaging home and away fans at Twickenham during England’s two RBS 6 Nations home matches.more
We’ve been working with the good folks at Canterbury once again, creating a brand-led match day experience for fans heading to the QBE Autumn Internationals at Twickenham.
Working with the brilliant Natural Theatre Company, we sent this irreverent bunch of characters out into the streets to play with the hoards of arriving supporters. They did the Haka, they posed for photos – they even popped into a Twickenham resident’s house to say hello.more
Brief: Bring Canterbury’s new David Bailey-inspired England Is All campaign to life at Twickenham during the QBE Autumn Internationals. Use the occasion to give fans an excuse to try on the new England home shirt, and ensure they can share their experience online.
Our audience insight: “I’m at Twickenham to watch England play, and I’d love the opportunity to boast about it to my friends who haven’t been able to come.”more