Brief: Reveal the new Bentley Continental GT3 racing car to the world's automotive press. Make a connection between the GT3 and the road-going GT Speed on which it's based.
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Bentley
Bentley – EXP 9 F Concept Reveal
Brief: Mix drama and intrigue to reveal Bentley’s SUV concept to the world’s press at the 2012 Geneva Motor Show.
Our audience insight: “Launching an SUV is a huge deal for Bentley – I want to be the first to see it up close.”
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Bentley – Continental Supersports
Brief: Create a range of graphic and video content for Bentley’s stand at the Geneva Motorshow to celebrate the world ice speed record set by their Continental Supersports.
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Bentley – New Continental GT Global Launch
Brief: Conceive a thoroughly modern way to launch a thoroughly modern supercar. Use of the web is of utmost importance.
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Bentley – EXP Development Lab
Brief: Help Bentley to connect with their growing customer base and understand their relationship with the Bentley brand.
Our audience insight: “I’m flattered beyond belief that Bentley want me involved in their design process – wait until I tell my friends about this.”
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