Huge congrats to our good friends at Castrol who scooped ‘Best International Sport Marketing Campaign’ for Castrol EDGE presents ‘Ronaldo Tested To The Limit’ at last night’s Sport Industry Awards. It sounded like a hell of a night, and we’re so pleased for the team (and also happy that we could help out on part of the activity).
Onwards and upwards to UEFA Euro 2012!
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Our globetrotting colleagues returned with more bounty from their travels this week. Catherine brought us some Easter treats from the snow-dusted streets of Norway…
…and Luke furnished us with multi-functional Swiss chocolate from a weekend visit to Zurich.
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Last Wednesday we hosted an intimate breakfast event to provide marketers with insight into how to better understand their audience. Guests from Google, MTV, Cafedirect and the Lawn Tennis Association popped along to hear our guest expert Philip Graves give an interactive talk.
It was a really interesting morning, so thanks to all who attended. Feedback was great (and in no way influenced by this large basket of complimentary Easter eggs).
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Yesterday we learnt our Creative Sandbox @ Cannes Lions activity for Google has been nominated in the Experiential Marketing category at the Marketing Week Engage Awards. Needless to say, we were chuffed to bits.
Fingers crossed for the announcement on 22nd May. The countdown begins…
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We spent the early part of last week in Geneva helping our good friends at Bentley with the reveal of their new SUV concept, the EXP 9 F, to the world. Working closely with production agency Wilder, we created a series of films heralding the unique design and functionality of the EXP 9 F.
The falcon is a metaphor for the inherent luxury and utility in the new car, so we filmed a live bird against a giant green screen and comped the footage together with 3D animation to create a compelling reveal film.
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As everybody in the global marketing and events industry knows by now, we collect biscuits from our worldly travels, photograph King Ken and his friends playing with them, and put them on our blog. Here are some from Disneyland Florida.
Our friends Aga, Ania and Ola sent us these from Poland, with special instructions on which bits to lick first (insert own joke here: ___________________________________).
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We’re hosting an early morning invitation-only discussion next month on consumer psychology and its relevance to live brand experiences. Delivered over a hearty breakfast spread, Boiled Eggs and Brands promises marketers and brand owners an insightful look at the conscious and unconscious processes that drive consumer behaviour.
If you’re a client-side marketer and would like more information, drop Dave Corlett a line at dave@flourishcreative.co.uk.
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A snowy site visit to Poland for our Euro 2012 team this week. And we think we’ve got it chilly over here?
The cold does have its benefits – at least you know your chocolate stadium won’t melt…
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We’re at the 2012 North American International Auto Show in Detroit this week, where yesterday we delivered the unveiling of the new Bentley Continental GT V8 to the world’s press.
The action took place on Bentley’s stand, where a film of the new model complete with countdown sequence built up the suspense before the video wall transformed into the grill of a garage, which rose to reveal the new twin-turbo V8.
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In case you didn’t know, every year we try and make our Christmas cards go a little further. Last year’s doubled as festive wrapping paper, and this time round we’ve provided full blown, unadulterated desk-based Christmas cheer in the form of cut-out mini Christmas trees – lights included.
As always, we actively encourage our friends, suppliers, clients, families and pets to send in pics of their finished articles proudly on display. And here’s a selection of the ones we’ve received so far, starting with our friends at Arsenal FC (above).
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A wonderful and delicious lesson in how Scandinavia celebrates Christmas this morning from Trine, our resident Norwegian.
Homebaked lussekatter and hot glögg with raisins followed by a julekurver-making lesson gave us all a brilliant start to a chilly winter Wednesday. Skål!
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This week we had the enviable honour of our work featuring in none other than Top Gear magazine’s Portuguese edition.
We’ve been helping Castrol and their motorsport agency MPB with the branding elements of their Motorsport programme, which provides journalists, partners and key customers with once-in-a-lifetime track day experiences.
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