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Congratulations

guy — Thu, 03 May 2012 16:06:21 +0000

Huge congrats to our good friends at Castrol who scooped ‘Best International Sport Marketing Campaign’ for Castrol EDGE presents ‘Ronaldo Tested To The Limit’ at last night’s Sport Industry Awards. It sounded like a hell of a night, and we’re so pleased for the team (and also happy that we could help out on part of the activity).

Onwards and upwards to UEFA Euro 2012!

Biscuits of the World

guy — Wed, 04 Apr 2012 13:57:32 +0000

Our globetrotting colleagues returned with more bounty from their travels this week. Catherine brought us some Easter treats from the snow-dusted streets of Norway…

…and Luke furnished us with multi-functional Swiss chocolate from a weekend visit to Zurich.

Flourish’s resident photography queen Trine draws her inspiration from many sources, in this case the Things Organized Neatly blog.

Boiled Eggs & Brands

guy — Tue, 03 Apr 2012 15:07:08 +0000

Last Wednesday we hosted an intimate breakfast event to provide marketers with insight into how to better understand their audience. Guests from Google, MTV, Cafedirect and the Lawn Tennis Association popped along to hear our guest expert Philip Graves give an interactive talk.

It was a really interesting morning, so thanks to all who attended. Feedback was great (and in no way influenced by this large basket of complimentary Easter eggs).

Here’s a summary of the key findings from Boiled Eggs & Brands.

Nominated

guy — Wed, 28 Mar 2012 11:29:25 +0000

Yesterday we learnt our Creative Sandbox @ Cannes Lions activity for Google has been nominated in the Experiential Marketing category at the Marketing Week Engage Awards. Needless to say, we were chuffed to bits.

Fingers crossed for the announcement on 22nd May. The countdown begins…

Bentley EXP 9 F Concept Reveal in Geneva

guy — Tue, 13 Mar 2012 08:56:03 +0000

We spent the early part of last week in Geneva helping our good friends at Bentley with the reveal of their new SUV concept, the EXP 9 F, to the world. Working closely with production agency Wilder, we created a series of films heralding the unique design and functionality of the EXP 9 F.

The falcon is a metaphor for the inherent luxury and utility in the new car, so we filmed a live bird against a giant green screen and comped the footage together with 3D animation to create a compelling reveal film.

The final film was shown on the stand (shown above, built by B+S Exhibitions) on a moving LED screen which unveiled the first ever Bentley SUV.

To help communicate the story of the car’s development we also made a documentary-style piece featuring interviews with the design team and a glimpse behind the scenes at Bentley’s design studio in Crewe.

You can see it here, along with the other films: http://www.youtube.com/playlist?list=PL8F33CB881B2F1CE4

Biscuits of the World

guy — Fri, 02 Mar 2012 17:42:08 +0000

As everybody in the global marketing and events industry knows by now, we collect biscuits from our worldly travels, photograph King Ken and his friends playing with them, and put them on our blog. Here are some from Disneyland Florida.

Our friends Aga, Ania and Ola sent us these from Poland, with special instructions on which bits to lick first (insert own joke here: ___________________________________).

These came from sunny Spain during Claire’s travels…

…and Ken’s new hats were hand delivered from the Croatian coastline by Natasha.

Luke and Gail returned from snowy Warsaw with some strange yet appetising delicacies…

…and finally, no prizes for guessing where these maple leaf treats came from. Thanks Kath – appreciated and enjoyed.

Who’s for Breakfast?

guy — Tue, 21 Feb 2012 11:56:45 +0000

We’re hosting an early morning invitation-only discussion next month on consumer psychology and its relevance to live brand experiences. Delivered over a hearty breakfast spread, Boiled Eggs and Brands promises marketers and brand owners an insightful look at the conscious and unconscious processes that drive consumer behaviour.

If you’re a client-side marketer and would like more information, drop Dave Corlett a line at dave@flourishcreative.co.uk.

Warsaw and Wroclaw in the Snow

guy — Thu, 19 Jan 2012 16:35:23 +0000

A snowy site visit to Poland for our Euro 2012 team this week. And we think we’ve got it chilly over here?

The cold does have its benefits – at least you know your chocolate stadium won’t melt…

Nothing like a light fountain to illuminate a picture-perfect Polish winter.

Bentley in Detroit

guy — Tue, 10 Jan 2012 11:30:54 +0000

We’re at the 2012 North American International Auto Show in Detroit this week, where yesterday we delivered the unveiling of the new Bentley Continental GT V8 to the world’s press.

The action took place on Bentley’s stand, where a film of the new model complete with countdown sequence built up the suspense before the video wall transformed into the grill of a garage, which rose to reveal the new twin-turbo V8.

And here’s the CEO of Bentley Motors Wolfgang Dürheimer outlining the new model’s vital statistics against the backdrop of more of our video content.

A big thanks goes to our friends at EWI, who built and ran the stand itself.

So this is Christmas…

guy — Fri, 16 Dec 2011 14:49:42 +0000

In case you didn’t know, every year we try and make our Christmas cards go a little further. Last year’s doubled as festive wrapping paper, and this time round we’ve provided full blown, unadulterated desk-based Christmas cheer in the form of cut-out mini Christmas trees – lights included.

As always, we actively encourage our friends, suppliers, clients, families and pets to send in pics of their finished articles proudly on display. And here’s a selection of the ones we’ve received so far, starting with our friends at Arsenal FC (above).

The good folk at WH Bence make sure their tree is never out of sight…

…whilst Tilling Productions gave theirs an outing to Somerset House!

Photographer extraordinaire Jonno provided this beautifully framed little delight.

And what about this stellar effort from Nick at Manchester City?! Top corner indeed…

Here’s a second and equally good one from the Arsenal crew…

…while our very good friends at Kempster went Christmas tree crazy in their office.

Last but by no means least is this second and equally impressive corner-themed effort from Manchester City.