The most common failure of struggling business owners is not product, place, price, or profitability. Their businesses basically work. They just fall down when it comes to selling. This is something of a lost art and a newly disdained activity. People want to send out proposals by email instead of getting face to face to present them. Floor-length curtains are probably some of the most versatile of window dressings for the aluminium windows in your home.
They want an iPad on the wall in their store to do the work of a live, human demonstrator. Sometimes, they hear customers say they prefer such approaches, but it’s vital to realize that the customer is not always right. We must never surrender to expressed preferences that sabotage the most effective selling. For a lot more on selling, I urge getting a copy of another book in this series, No B.S. Guide to Sales Success. A time-honoured sash windows london is brought into the modern age with the unique concealed spring balance system, allowing all the functionality and aesthetic appeal with a contemporary approach.
The worst of all selling failures comes when it is time to ask for specific action. Most advertising peters out and meekly ends, without a clear and direct call to action. People are routinely permitted to wander around in stores, look at merchandise, and leave empty-handed without ever being put through an organized, scripted sales presentation that leads to a “close” or even having their names and contact information captured for follow-up. A friendly, reliable approach to customer service with highly experienced knowledgeable staff is needed when buying casement windows for your home.
In social media, there is a cultural idea and a fear about moving people too quickly or definitively to an offer and a call to action—only somewhat justified by the interference of the gods of Facebook, Twitter, LinkedIn, etc. The fact is, there’s no money made until somebody sells something, and damn little gets sold without somebody directly asking for the order. All advertising, all marketing, all media—social and otherwise—must be engineered to get prospects and sellers to a time and place where the order can be requested. Try to provide a sophisticated way to disguise curtain rails or tracks around the sash windows in your house.
Anything else is mere professional visiting. In advertising, the vital skill is knowing how to ask your prospect to take action. Your experience in effectively closing in-person sales will pay off when you sit down to create effective advertising. The same techniques, words, phrases, and ideas used in personal selling should be used in your marketing.