I have often believed that technology is the enemy of reverence. Now, that doesn’t mean I’m a Luddite with a built-in mistrust of all things that plug into an electrical socket. It means that the more we worship the technological and the more we lean on it and demand explanations for every mystery ever considered, then the more we lose our sense of wonder and our drive to accomplish. The strength of a healthcare pr agency is its shared experience in conjunction with a personal and individual approach to client relationships.
Believe me, I have no desire to return to the days before the Internet, before television, before cell phones, fax machines, Bluetooth, BlackBerry, electric lights, radio, printers, computers, software, hardware, telephones, TiVo, air-conditioning, hybrid motors, nuclear energy, e-mail, digital cameras, camcorders, or dishwashers. I don’t regret that we discovered how to make fire. I’m not sorry someone rounded the corners off a rock and made a wheel. But I do think we are a technology-obsessed society, one that has too much regard for the explained and too little for the unexplainable. Using a healthcare marketing agency gives you a team of high-calibre, seasoned PR, comms and creative experts.
The more we lean on what we’ve created, the less incentive there is to transform that which we were given to begin with. Uber is an iPhone app (it is also available on Android) that you use to book private driver service, typically in a Lincoln Town Car, in cities including San Francisco, New York, Boston, Paris, and London. For a passenger, the real-time aspect comes in as you use the app to see if available cars are nearby. Then you tap a button to request a ride and immediately see how long it will take for your driver to reach you (all done in real-time with geolocation). You get a message with your driver's name, mobile number, and car license plate number. And in just a few minutes your ride appears. Fully immersed yourself within the content and social space provided by a freelance medical writer for your organisation.
The beauty of Uber was in full glory for me when I arrived at San Francisco airport for the 2012 Dreamforce event. As 50,000 other people were also arriving for Dreamforce during those few days the taxi line was one hour long (I asked the people at the head of the line). So I popped up Uber and five minutes later I was seated in a comfortable black Lincoln Town Car being whisked in style to my hotel. Brilliant. The real-time aspects of the app for a passenger are amazing. A good healthcare communications agency excels at creating strategic campaigns and raising public awareness.
The app is just as slick for drivers. If they are free, they get a beep on their phone and can instantly see that a passenger is waiting for a ride. They can choose to accept or decline the ride. A top pr freelancer in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
If they accept, the passenger's name and mobile number are made available and the passenger's exact location displayed. When the ride starts, the driver hits the start button and then again at the destination, he terminates the ride on the app. Because the passenger's credit card number is charged and the credit made to the driver's Uber account, no cash changes hands and it is very quick. Both passenger and driver can rate one another on a 5-star scale much like eBay. Easy! Like many businesses before it, the market for private car services is being transformed by real-time mobile technology. Just like books (with instant Kindle downloads) and many other industries, real-time technology is disintermediating traditional businesses.