Tom Cruise’s blockbuster Minority Report was released over 12 years ago, and depicted a world in which everyday experiences were enhanced by ‘virtual reality’. We’ve lost count of the number of times a client has referenced the film for a project, and with a number of products finally about to hit the market, we’re guessing we’re going to hear those words again.



The Kickstarter-funded Oculus Rift has received plenty of media attention (for what seems like an eternity), and similar VR products currently being developed by Sony, Samsung, and Project Morpheus are set to fight it out for a slice of market share.



But the product with perhaps the best opportunity to fulfill the dreaded ‘Minority Report’ brief is Microsoft’s HoloLens. HoloLens will make it possible for users to change the size, shape and orientation of objects projected into the visual field. By choosing to develop ‘mixed’ reality rather than virtual, Microsoft have understood that adding to reality rather than replacing it represents the best chance for delivering an enhanced experience.



What excites us about ‘mixed’ reality and the Hololens approach is the potential for experiences to be shared amongst many people simultaneously – something that promises great opportunity for the experience sector and removes the self-consciousness and sense of vulnerability that comes from wearing a closed headset in public.