We’ve been working with Bentley for the last five years on a range of launches and car reveals at the world’s major auto shows. The first of these this year was at the Geneva Auto Show in March, arguably the most important show in the calendar. It’s where all the manufacturers give the press a glimpse at new and future product.

Bentley EXP 10 Speed 6-2

Our task this time around was to reveal a new concept car – the EXP 10 Speed 6 – Bentley’s first two-seater vehicle for 30 years and a glimpse into the future of the brands design.

Bentley EXP 10 Speed 6

To emphasize it’s positioning as a concept rather than a production vehicle we decided to bring to life the cars evolution from scribble to metal. Focusing on specific design elements, we produced a film that blended conceptual drawings and 3D design visualizations with imagery of the actual car.

Bentley EXP 10 Speed 6-5

Referencing unique styling innovations and cues to Bentley’s heritage, the film highlighted the car’s importance to future Bentley models. The story was reinforced by a speech from Bentley’s CEO Wolfgang Dürheimer.

Shanghai Auto Show 2015

At Shanghai earlier this month we launched the car to the Chinese market – the second biggest for the brand.

Next stop: Frankfurt