Brief: Communicate the scale, reach and creative potential of YouTube as a marketing platform. Highlight ‘Google Preferred’, a service that provides marketers and advertisers with exclusive access to the best of YouTube’s creators and content.

Our audience insight: “I want to use YouTube as a marketing tool, but I’m not sure where and how to find the creators and content that will help me connect with my audience.”


Activation: Celebrate YouTube and the ‘Google Preferred’ service by bringing together performances and presentations from a diverse range of brands, musicians and influential figures whose exposure on YouTube has played a huge part in their success.


Around 900 guests from influential brands were welcomed to Battersea Evolution, which was transformed into a physical representation of YouTube. A series of spaces including reception and staging areas were connected by a flowing ribbon-like installation designed to symbolise the progress bar at the foot of a YouTube video.


Speakers from the likes of Red Bull, Pepsi and VICE then took to the stage to talk about their accomplishments through YouTube. Jamie Oliver also made an appearance, discussing achievements such as his Drinks Tube channel and its partnership with Bacardi.


The emergence of the new generation of YouTube star was celebrated too. Zoella, whose make-up and fashion channel has over six million subscribers, told the story of how her own personal brand was developed through great YouTube content.


Bespoke lighting and video content on five huge screens supported each speaker. Between presentations, the screens revolved to reveal artists including Rudimental and Clean Bandit who performed live to the delight of the audience.


Results: We’re still collating the results, but here are some tweets from the audience…

@CarolineManson1 – Stealing Carlsberg’s tag line, that was probably the best media party in the world @GoogleUKBiz #brandcastuk #iabupfronts

@Emmaclare21 – What a night! Inspiring, entertaining and informing. Thank you @GoogleUK #brandcastuk #amazing

@RichardwCameron – A great and thoroughly polished  #brandcastuk thank you @GoogleUK

@pragmatik – Great night @youtube #brandcast – the art of the amazing

@bensaint – Google have once again delivered with #Brandcast – now where’s the cheque book :)

@RedPillLondon Google Brandcast is exceeding all expectations. Epic work YouTubers

@jamvelo – Not often you are amazed and inspired by working in media, but I am tonight at #brandcastuk