rugbyheads_2We’ve been working with the good folks at Canterbury once again, creating a brand-led match day experience for fans heading to the QBE Autumn Internationals at Twickenham.

Working with the brilliant Natural Theatre Company, we sent this irreverent bunch of characters out into the streets to play with the hoards of arriving supporters. They did the Haka, they posed for photos – they even popped into a Twickenham resident’s house to say hello.

rugbyheads_1The activity was fully supported and amplified through the #RugbyHeads hashtag which ran across the Canterbury’s Twitter (@CanterburyNZ), Instagram (@canterburynz) and Facebook profiles.

Surreal and a little odd they may be, but everyone adored the Rugby Heads and their….well, their rugby heads!