Brief: Raise awareness of the Lawn Tennis Association’s allplay scheme, which makes it easier for people of all ages and skill levels to play tennis locally.

Our audience insight: “I love tennis but I don’t have enough opportunities to play in my local area.”

Activation: The allplay Tennis Park, a free five-day tennis festival on Clapham Common. Activities included LTA Mini Tennis, Cardio Tennis, wheelchair tennis and Tennis Freestyle. LTA coaches were on hand to offer tips and coaching sessions, and all the action from Wimbledon was shown on a giant screen.

Results: Our task was to attract at least 10,000 visitors to the allplay Tennis Park, which we achieved with a grand total of 10,128 through the gates across the five days. 500 people signed up to the allplay scheme on-site.


*All photos courtesy of the LTA