Brief: Deliver an event for 300 of Castrol’s most valuable business customers the night before the Euro 2012 Final. Use the occasion to celebrate the host venues Poland and Ukraine and to communicate the strength of Castrol EDGE, the company’s strongest ever oil.
Our audience insight: “I’m in Kiev on the eve of the Final and I want a truly unique experience.”
Activation: A gala dinner with a twist at Ukrainian House in the heart of Kiev. Fusing the age-old Eastern European tradition of circus performance with cutting-edge projection-mapping, the Show of Strength was a spectacular celebration of strength: the strength of character of the people of Poland and Ukraine, strength in football, and the strength of Castrol EDGE.
Results: A staggering 97% of guests at the Show of Strength rated the event Excellent or Very Good in a post-event survey.