Brief: Deliver the exclusive premiere in Madrid of ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, a unique AFP that tested Cristiano Ronaldo’s mental and physical strength to the limit and demonstrated how Castrol apply the same rigorous tests to their new EDGE oil.

Our audience insight: “I really want to meet Cristiano Ronaldo, but I don’t understand what he’s got to do with oil?”

Activation: Using 50 convertibles and a 60 meter wide projection surface, we transformed the Spanish capital’s Palacio de Vistalegre bullring into a drive-in movie theatre.

Results: Results are still being gathered, but there was overwhelmingly positive feedback on the night from the 700 key global Castrol business customers who attended the event.