Brief: Create a range of graphic and video content for Bentley’s stand at the Geneva Motorshow to celebrate the world ice speed record set by their Continental Supersports.

Our audience insight: “Bentley don’t break records any more – that’s something the founders used to do”

Activation: Working with Magenta, we created a number of different films for Bentley’s press conference along with a super wide format piece to be shown behind the car across 6 LCD screens. We also designed the car display and graphics for the stand, shown below along with Juha Kankkunenn – four times World Rally champion and the driver of the record-breaking car.

Results: All-round satisfaction from the client, so much so that we were immediately briefed to deliver the video and graphics content for Bentley’s stand at the 2011 Frankfurt Motor Show.