Brief: Bring to life the unique social networking features of the new HTC Wildfire handset.

Our audience insight: “I’ve always imagined what it would be like to have all of my Facebook friends together in one place.”

Activation: A competition which asked visitors to HTC’s European Facebook pages: ‘If you could get all your friends on Facebook together for a day, what would you do?’ We made the nine best answers happen across nine European cities in nine weeks.

Results: The competition generated a total of 615,000 video views, 361,000 Facebook page views and 4500 hours of video watched. 2949 individuals submitted ideas, and HTC gained 40,000 new fans across Europe following the activity.