Brief: Create the look and feel of Castrol’s guest programme, from invitation through to stadium hospitality.
Audience Insight: “I want to feel that I’m part of the tournament”.
Activation: We transformed the hospitality spaces in Zurich, Vienna, Bern, Basel and Innsbruck into Castrol ‘locker rooms’, giving guests a glimpse into the ‘Inside Man’s’ natural environment and striking a balance between communication and entertainment.
Results: Over 3,300 customers were entertained across the events. 68% of them stated that they developed a ‘closer relationship with Castrol’.