Brief: Create a brand experience in Vienna’s Fan Zone that makes the link between performance, football and Castrol.
Our audience insight: “I don’t fully understand the association between Castrol and football.”
Activation: A cutting-edge five-a-side pitch that allowed the public to have their performance measured using precision technology. Every player left with personalised stats including their average speed and total distance covered, along with their own ‘heatmap’.
Results: 68% of participants developed a ‘closer relationship with Castrol’ and 62% found Castrol’s experience the most engaging in the Fan Zone. 51% rating their experience as ‘very exciting’.