Brief: Create a custom-built environment at the IoD Annual Convention where T-Mobile business customers can showcase their products in return for an insight into how T-Mobile, sponsors of the event, helps them do business more effectively.

Our audience insight: “I love the IOD Conference but there’s nowhere to hang out between sessions.”

Activation: An inflatable business lounge. We designed and built the installation and also managed the hospitality aspects of the experience for guests.

Results: Over 2500 of the UK’s most progressive business leaders attended the event, resulting in T-Mobile significantly surpassing their targets for lead generation and follow-ups.